Brand Identity
NI HAO.
Chinese food and pantry
About the project
Identity for a Chinese food shop and pantry in Hebrew, English and Chinese. 你好, ni hao, is the first thing anyone says in Chinese, and the shop says it first: the mark is a red speech bubble with 你好 drawn in straight white strokes.
Every carrier teaches one word. The bags say 谢谢 תודה, 好吃 טעים and 朋友 חבר, and the menu sections are words too, from 饺子 כיסונים to 茶 תה. The door says 你好 outside and 再见 להתראות inside.
White as the base, ink for text and prices, red only for the bubble, and a rare yolk yellow for stickers and new items. Hebrew leads, English follows, and the Chinese characters are the graphic.
