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Spatial & Experiential Design

Swarovski.

Faceted jewellery stand

Concept and art direction: DZEN.STUDIO3 pictures
Swarovski: Faceted jewellery stand

About the project

Stand for a jewellery fair, built like a cut stone. The walls fold into blue facets with brushed steel edges, so the hall lighting breaks across them the way it breaks across a gem.

One corner is a column of crystal lozenges lit from inside. It reads from the aisle before the logo does. Faceted crystal pendants hang under the ceiling and scatter light over it.

Inside: three wall niches shaped like an emerald cut, two glass vitrines and a reception desk, all on a white marble podium with a lit edge.

Swarovski: Faceted jewellery stand
Swarovski: Faceted jewellery stand