Spatial & Experiential Design
Pepsi Zero Sugar.
The Choice: blind test stand
About the project
Promo stand for Pepsi Zero Sugar in a mall atrium, built around the blind taste test. The whole idea sits in one figure: a life-size polar bear on the plinth wears a black blindfold and holds two cans, a black Pepsi Zero Sugar and a plain red one.
The stand is compact, about four metres wide: deep electric blue walls, a glossy black counter with a white top and the line THE CHOICE, a slim glass fridge with cold cans on the right. The blindfolded bear returns on a large backlit panel inside, so the joke reads from across the atrium.
A promoter behind the counter hands out cans for the test. A light line runs along the edge of the plinth and marks the stand on the stone floor.
