Spatial & Experiential Design
Chivas Regal.
Promo stand
About the project
Chivas Regal “Made for Gentlemen” stand at the Evropeisky mall in Moscow, built for the limited edition by Savile Row tailor Patrick Grant. A black three-panel wall works like a tailor’s window: one vitrine holds a finished jacket, the other a jacket still being fitted, a measuring tape over its shoulders.
The gift pack sits in a lit niche at the centre. A red velvet bench runs along the whole front, so people sit down at the stand instead of walking past.
