Spatial & Experiential Design
Ballantine's.
Advertising structure
About the project
Ballantine’s “Stay True” advertising structure at the Evropeisky mall in Moscow. A bottle taller than the people passing by: an amber body, like whisky held up to the light, and instead of a label a glowing screen with the brand script in blue neon and a splash of whisky over ice. The plinth carries the logo and the slogan in the same blue light, and it reflects in the polished floor, so the structure reads from across the gallery.
