Spatial & Experiential Design
Raffaello.
Flower carriage outside a mall
About the project
Outdoor brand installation for Raffaello on Europe Square, outside the Evropeisky mall in Moscow. The idea: Raffaello is the gift that says more than words, so the brand arrives the way gifts once did, by carriage. A white openwork carriage, light as confectionery lace, carries tiers of crimson tulips in boxes tied with the signature red ribbon.
The red podium with a logo border is both a stage and a photo spot, built for people to stop and take a picture. White, red and the oval Confetteria Raffaello plaque echo the pack, so the installation reads as Raffaello from across the square.
